When it comes to college admissions and financial aid, bad advice is everywhere. From TikTok tips to outdated family folklore, it’s easy...

The college admissions process is more complex and competitive than ever—but that doesn’t mean every family needs a full-time college...

Discover why supplemental essays like “Why Us?” matter more than you think—and learn how to write responses that highlight your fit, voice, and goals.

Learn how to create a balanced college list with the right mix of reach, match, and likely schools—plus tips for finding the best academic, social, and financial fit.